TRADE ALLY MANAGEMENT
SEEL actively recruits local contractor trade allies and market actors
SEEL builds and manages trade ally networks that support participation in home performance, income-qualified, custom, prescriptive, and small business programs. Through recruitment, training, and engagement, we help utilities expand contractor participation and increase market penetration of energy-efficient measures.
What We Offer
Trade Ally Recruitment
& Engagement
SEEL actively recruits local contractor trade allies and market actors to support energy efficiency program delivery and expand market participation.
Contractor Training
& Support
Our team works closely with trade allies to provide education, engagement, and support that increases participation in home performance and energy efficiency programs.
Network Expansion Across the Supply Chain
SEEL engages the entire market ecosystem including contractors, distributors, manufacturers, retailers, trade associations, and affiliated organizations.
eSMART Trade
Ally Portal
SEEL’s eSMART trade ally and partner portal can be customized to fit our utility customers' brand standards and streamline partner coordination.
Trade Ally Network Strength
SEEL prioritizes recruiting and working with trade allies who demonstrate strong professional standards and the ability to support high-quality program delivery.
Trade allies typically bring:
✔ Reputation for service excellence
✔ Base of existing service contracts
✔ Ability to interact professionally with customers
Commitment to Diversity
SEEL maintains strong working relationships with trade allies across demographics, urban and rural settings, and diverse and non-diverse companies. It is a paramount goal of our company to increase diversity in tandem with other market actors focusing on diverse businesses.
As a diverse business itself, SEEL is connected with organizations explicitly formed to support diverse businesses such as the National Minority Supplier Development Council. As a member of this network, SEEL is connected with a broad network of businesses and organizations ready to support energy efficiency work.
Why SEEL?
SEEL combines contractor recruitment, engagement, and performance support to help utilities build strong and effective trade ally networks.
Our approach supports:
-
Increased market participation
-
Expanded contractor networks
-
Strong program delivery performance
-
Greater diversity across trade ally partners
