Plan
Conduct market research & customer analysis, set performance goals, and plan program delivery.
Design
Develop custom programs tailored to customer segment and utility objectives.
Measure
Track metrics, assess participation, and report on energy savings.
Improve
Benchmark results, optimize processes, and drive continuous improvements.
What Turnkey Delivery Includes
Program Design and Lifecycle Management
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Market research and customer segmentation
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Outreach and community engagement
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Trade ally recruitment and management
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Scheduling and logistics coordination
Proven Results
30,000+
30+
16
Statewide Scalability
Audits Annually
Programs Nationwide
Years of Impact
Program Sectors &
Industry Impact
Residential Solutions
Large-scale direct install programs delivering measurable savings and industry-leading customer satisfaction. Designed for seamless launch and transition without disruption to existing services.
Income Qualified Programs
Equity-centered programs providing financial assistance and energy-saving upgrades to underserved communities through grassroots outreach and trusted partnerships.
Multifamily Solutions
Custom-designed energy improvement programs tailored to multifamily properties, balancing tenant engagement, property owner incentives, and trade ally coordination. Includes holistic audits, direct measure installation, rebate processing, and post-installation QA/QC.
Commercial & Small Business Solutions
Cost-effective energy programs structured to align with business operations and minimize disruption. Designed to improve efficiency, reduce operating costs, and increase participation through tailored outreach and streamlined implementation.
Virtual & Hybrid Delivery Models
Flexible program delivery combining in-person, phone-based, and video-enabled assessments. Includes digital documentation, remote QA/QC verification, and modern customer engagement tools to ensure continuity and accessibility.
Michigan Success Story
SEEL’s first residential program began in 2010 as a pilot serving 500 homes. It has since grown into a fully commercialized initiative serving more than 30,000 residential customers annually — reaching every eligible customer within the utility’s service territory.
The program has consistently met or exceeded contractual performance expectations while expanding access and improving customer satisfaction.
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Why SEEL?
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Structured lifecycle framework
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Equity-centered program design
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Integrated contact center operations
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Scalable statewide implementation
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Proven performance history
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Hybrid and digital engagement capability
SEEL delivers programs that perform — operationally, financially, and equitably.
